Blogging for dollars is a controversial topic in the world of small business. Many small business owners struggle to develop an effective blogging strategy that can serve as the centerpiece for their social media engagement. For many small business owners, it seems improbable that you can create both an anchor point for customer engagement and a profitable stream of revenue at the same time. Read and share this article…

Happy readers share what they enjoy and they keep coming back for more which is why using images in your blog post is  likely to result in creating more blog views. Adding high quality images to your posts creates visual variety, draws your reader into your post, and increases the likelihood that your reader will share your blog post via social media channels.  Consider using images to: Read and share this article…

Catchy headings, font variety, visual design do more for your blog that make it look pretty.  They entice the reader to actually READ the entire blog post and for most bloggers Readership = Revenue. People are visual! It is in our nature to make quick judgements on visual appeal and scan-ability.  You have to make a good first impression. After that you have to keep people interested and engaged by guiding them through your blog post. Read and share this article…

Every professional blogger has their own method of consistently coming up with fresh, relevant, and engaging blog posts. Some methodically plan months in advance, others wait until inspiration strikes to brainstorm the series of posts, and others rely heavily on gathering content from guest bloggers. Regardless of the method, they all have one thing in common:   editorial calendars that serve as a roadmap to success. Read and share this article…

Writing fresh, relevant, and engaging content requires that you write for people.  Being found online requires that your writing is optimized for search engines.  The two items are not necessarily at odds with each other but it can be challenging to blend the two harmoniously in a single blog post. It is also important to remember that you are more likely to get new readers by driving traffic through social media and having happy readers send links to their friends then to be found on Read and share this article…

The debates continue over what is more effective in enticing readers to click-through search results.  Is it a powerful introduction to your blog post or an SEO optimized meta-description?  In either case you only have 160 characters to say it all as most search engines will use a maximum of 160 characters for your post description on their results pages. Read and share this article…